Overall Product Approach:

Pre-discovery:

• What are our objectives?
• What are the problems that we are facing? (need to create a list of problems. potentialy stack rank them)
• How are people using the product currently?
• Need access to:
  • Customers
  • Data
  • Key stakeholders
  • Industry trends
• What metrics are critical to track? (eg LTV, CAC, Rev/customer, contribution margin, etc)

Discovery:

• Ideate different solutions and build prototypes to test
• Answering following qs:
  • Will customers buy it?
  • Will customers know how to use it?
  • Can engineers build this?
  • Can the business get behind this?
• 2-3 hours of customer interviews per week should be the norm (not once in a while). Point of customer interviews is to answer:
  • Are your customers who you think they are?
  • Do they really have the problems you think they have?
  • How does the customer solve this problem today?
  • What would be required for them to switch?

Two Inconvenient Truths about Product:

1. At least half of our product ideas will fail
2. The ideas that show potential will require multiple iterations until they become successful

Overall Goal: